My Past Experience
A journey of learning, and then learning some more.
Pearson
- Led global UX strategy for e-commerce properties, driving customer retention and conversion across high-traffic consumer platforms.
- Integrated AI-driven personalization frameworks into the checkout flow, resulting in a measurable lift in cross-sell/up-sell revenue.
- Scaled enterprise design systems to ensure accessibility (WCAG 2.2) and visual consistency across global business units.
UnitedHealth Group
- Architected end-to-end Medicare journeys for complex healthcare initiatives, translating high-level product strategy into a cohesive design vision.
- Facilitated cross-functional workshops with stakeholders to define "Agentic UX" patterns, streamlining member access to benefits through predictive search.
Amazon
- Designed scalable enterprise data solutions for Business Data Technologies, managing high-complexity internal tooling.
- Developed high-fidelity functional prototypes for rapid user testing, reducing engineering rework by 25% through early-stage validation.
- Contributed to the internal design system, creating reusable UI patterns that supported 10+ internal product launches.
Alaska Airlines
- Spearheaded e-commerce design for two primary product groups, focusing on revenue growth and digital monetization.
- Executed A/B testing programs that optimized seat selection and ancillary service flows, directly increasing guest lifetime value.
Bayer Crop Science
- Architected cross-platform (Mobile/Desktop) enterprise solutions for internal workstreams, partnering with Engineering and Product leads to reduce task-completion time through intuitive UI patterns and streamlined information architecture.
PNC Bank
- Architected UX solutions for a high-complexity Salesforce ecosystem, extending enterprise design system patterns to support custom business logic. Optimized complex user workflows and high-fidelity prototypes that accelerated stakeholder approval cycles within a rapid-delivery Agile environment. Ensured WCAG 2.1 compliance within custom Salesforce components.
Freelance
- Partnered with a global client base to deliver end-to-end UX/UI solutions, specializing in E-commerce Conversion Rate Optimization (CRO) and scalable design architectures.
- Revitalized order fulfillment processes for high-growth startups, identifying and removing friction points to increase checkout completion rates.
- Engineered custom web solutions using a full-stack approach (HTML5/CSS3/JS/PHP), bridging the gap between high-fidelity design and technical implementation.
Art.com
- Designed and developed web application to track in-house quality assurance programs in U.S. and European production facilities.
- Directed team of photographers and digital artists who oversaw imaging of all products featured on websites.
- Developed digital painting product and trained team to execute production process with customer-submitted photos.
AllPosters.com
- UX design and coding of various aspects of AllPosters.com website including checkout process, shopping cart experience, and development of strategies for increasing customer conversion.
- Managed team of graphic designers who were responsible for all visual communication for the company including catalogs, direct mail pieces, website banners, and creatives for email campaigns.
- Complete redesign of AllPosters.com Affiliates Program website as part of initiative to increase revenue for marketing channel.
- Designed and developed E-Cards experience for website. Desired outcome was achieved through growth of visitor engagement, brand awareness, and customer conversion.
My skills
Strategic Design
Architecting scalable design solutions that bridge the gap between high-conversion e-commerce and complex enterprise logic, ensuring every interaction drives both user empowerment and long-term business sustainability.
Preferred Tools: Figma (Advanced), FigJam, Framer, Storybook, Adobe Creative Cloud
AI/Emergent
Driving the next generation of product design by integrating generative design workflows and synthetic research with a focus on AI ethics and advanced prompt engineering to accelerate product iteration.
Preferred Tools: Figma AI (Make), UX Pilot, Miro Assist, Claude/Gemini (for UX Writing & Logic)
Leadership
Driving global product excellence through strategic cross-functional stakeholder management, fostering a sustainable culture of continuous professional growth via dedicated mentorship while simultaneously streamlining complex delivery cycles through expert Agile/Scrum leadership.
Front-End Architecture
Bridging the gap between visionary design and technical execution by leveraging a deep front-end architecture background to deliver high-performance, API-driven UI and scalable component structures that ensure pixel-perfect fidelity and optimal engineering velocity.